Very pleased to have my photos published in The Shropshire Cookbook by Meze Publishing! I've been the photographer for Apley Farm Shop in Norton, Shropshire for the past 18 months, covering their events, commercial and even portrait photography with some fantastic marketing shots which have really fitted in well with their growing business! I'm looking forward to getting my copy of the book, which covers restaurants, recipes and some great places to visit!
Now this is somewhere that's very exclusive, tucked away in the courtyard at Apley Farm Shop in Norton, Shropshire. While I race around with event photography I do like to find time to shoot marketing and commercial photos (all part of being a diverse photographer!) and I enjoyed spending a bit of time talking to Ed, one of the three partners and was impressed at his incredible knowledge when chatting to customers.
I know big garden centres are springing up everywhere but honestly, finding people who know their business and can advise on absolutely everything is really hard to find nowadays - lets face it if you want advice then you need to go somewhere where the staff know their stuff and take the time to impart their knowledge and this place wins hands down for that. It's a really high quality plant centre and the prices are certainly very competitive as well - the range includes some very unusual plants and classy garden ornaments. I came away with some lovely photos along with pots of Fuschias and Geraniums!
Product photography is a staple for us, it's surprisingly varied and we always aim to get something that's "standard" and something a little different. A lot of it is about matching the product with a good background - we see a lot of photos taken with the traditional "top down" approach which is great, but it's getting a bit well used now and were often asked to introduce a suitable background as well. Sometimes we can do that easily enough, other times we're shooting against a green screen so we can "drop in" a suitable background later. I quite enjoy the challenge of green screen - everything has to look natural, so not only the lighting but the blend between the studio subject and the drop in has to be right. Sometimes it works really well - individual products are good - others it takes a lot of time and I sit and wish I'd approached the shoot differently! We always get a good result though.
So this first shoot was for two pieces of marketing for Apley Farm Shop. The barbecue box is to push a very reasonably priced box of (you guessed it!) barbecue items. I wanted to get the feel of a garden with the barbecue in the background rather than a top down shot of the contents of the box - so this was shot with a 1/2 CTO gel on the flash to warm it up a little (to hopefully blend it with the barbecue shot, which is early evening.
Overall it works ok - all ready for advertising text to be dropped in!
The second shoot was to promote the "Apley Bake Off", where customers can bring their baking creations and have them judged. I wanted to get the warm country kitchen afternoon tea feel here and so a green screen with a stock photo from a previous shoot, with a slight blur added was ideal.
We don't use them all the time, but they're certainly useful to give a different feel to the shot - and to give a bigger range of photos for our client (Apley Farm Shop) to choose from.
I hot footed it from a very hot and sunny Venice to get back in time to photograph a Gardener's Question Time session, organised by Chris Mackrell from the Telford Rotary Club and hosted by Paul Shuttleworth (Gardener's Question Time, BBC Shropshire) with a panel comprising Phil Allen (Head Gardener at Apley Walled Garden) and David Wassell, MBE (Landscape Architect). This event was for a really good cause - hosted by the Rotary Club to continue to pursue their aim to eradicate polio - more information can be found here https://www.rotarygbi.org/polio-eradication/
Despite a rather large difference in the weather (it thundered at one point!), it was a really good evening, with informative tours to the Apley Walled Garden hosted by Lord Gavin Hamilton and an excellent summary of how things are grown organically, using techniques dating back hundreds of years by Head Gardener Phil Allen. The Question Time session was equally good, with questions ranging from how to screen off a neighbour's unsightly camper van to getting rid of slugs!
All very interesting and very busy for everyone (including me). I got soaked twice - once on the Walled Garden tour and then sheltering from the rain a couple of hours later when the gazebo I was standing under tipped about a gallon of water on me (most of it went into my pocket!).
I had the pleasure today of photographing (and chatting to) Shropshire's Thai Chef of the Year, Suree Coates. I've previously photographed Suree at food events against the backdrop of a big crowd and enjoyed her banter and most of all, her beautifully prepared dishes. Well through a lens at least - I have to photograph the ravenous hoards when she invites them to try her dish, so I don't get a chance to "enjoy" it in terms of tasting it (and I didn't today either!).
Today it was a demo/masterclass for a relatively small group of people., based at Suree's restaurant - The King and Thai in Broseley. She works from scratch and prepared a fantastic Thai Yellow Curry and an equally amazing soup. Suree is great to talk to, we had a good chat about the success of her book (some of the photos are hanging in the restaurant and look fantastic) - it's been so popular it's sold out! Her restaurant is wonderfully atmospheric and the menu has a great range with "specials" often added - Suree told me that keeps the interest going for customers and gives her the opportunity to constantly bring new ideas to the table.
I wanted to get some nice natural shots but didn't want to be obtrusive - the last thing people want is a photographer blocking their view, so I set two soft boxes up and worked from the back of the room with a 200mm lens.
We're looking forward to quite a few diverse events this year! Our first one will be next month, a vintage tractor rally which is in aid of the Air Ambulance. It sets off from Apley Farm Shop, Norton, Shropshire and goes (slowly!) into Bridgnorth and then returns in the afternoon. We covered this last year and got some great photos - I was surprised at the amount of interest the event attracted - there was a continental market in Bridgnorth and a lot of curious people lining the narrow streets as the tractors squeezed through. Here's hoping for a bit of spring sunshine again although sometimes our weather can produce the most fantastic photos! I'm never discouraged by a bit of rain, it just needs some careful preparation to make sure everything is protected - cameras and lenses are weather sealed but they're not submersible and having had the experience once of a waterlogged camera (Newport Show 2016!), I always have a (somewhat convoluted) rain cover in the depths of my bag - although you can't beat the luxury of having an assistant standing next to you with a large umbrella 🙂
We always make a donation for events like this, it's a really good cause. If you're reading this and you've got some free time then come along, it's a great event and very interesting for adults and kids to see some very old machinery - some of the tractors are still in use I think while others are kept in pristine condition and arrive on trailers. I'm quite tempted to ask if I can have a sit on one this year!
Off camera flash is a difficult subject for some photographers. I've seen a lot of posts where photographers "prefer natural light" - which (to me) translates into "I don't like using flash". Well sometimes you just have to really or there's either a dull shot, or worse, no shot. Everything has its place, there are a lot of tools to learn and use and I'd say that flash isn't something to be feared, but it is something that takes time to get to grips with to get the right results. Things like balancing flash with ambient light and the relationship between flash duration, aperture and shutter speed can be a little confusing but once a few scenarios are covered, it opens up a lot of interesting options.
I've got the usual mains powered strobes but I've often wanted something a little more portable to use when I'm either shooting outside, or at events where I've stood and scratched my head while looking somewhat perplexed at a plug socket about 100 feet away from where I need it to be while holding a comically short mains lead. While speedlites do work a lot of the time, they can be a bit underpowered for some subjects. I really wanted to get myself in a position where I had no trailing mains leads, no reliance on a power socket and enough power to cover everything. That might seem to be a big ask but it's what I want to achieve - I don't like being limited by anything.
So some months ago I decided to invest in something with a bit more power than my Speedlites. My choice was narrowed down to the Elinchrom Quadra Ranger or the Ranger RX, and the very new and very portable Profoto B2.
Now guess what? I fell in love with the Profoto. Very light, portable but also very expensive. And of course my existing Elinchrom modifiers wouldn't fit, needing a completely new investment to add to the cost. I looked at the Elinchrom Quadra Ranger but l really wasn't impressed with the build quality. I'm careful with my gear but I wasn't convinced that this would survive even a year of careful handling. In fact every second hand kit I looked at seemed to have something broken on it, not a good sign.
so I decided on the Ranger RX Speed AS with standard heads. And yes it's heavy (8kgs, ouch) but it packs a lot of power at 1100ws, and best of all, there are two ports on the power pack that let me either use two heads with full power on one and 1/2 power on the other, or reduce the output power for a single flash head by plugging it into the second port. That's really important for me, when I'm shooting food or products I occasionally want a very shallow depth of field just to emphasise a particular area, and a low power lets me achieve that. Not having this flexibility means I have to completely set up again with lower powered speedlites, which of course takes time and effort.
I have to admit it's a lot of weight to drag around, and as with everything there are pros and cons. The biggest drawback apart from the weight is the non proportional modelling lights, that's annoying for portraits because you obviously want to make sure everything is correctly positioned and balanced, but it is possible to work around it. The other drawback is the leads are fixed to the flash heads and they're too short to set up two heads for a portrait session, meaning you have to pay an eye watering price to buy an extension cable. The pros are fantastic light quality, compatibility with existing Elinchrom modifiers, a very robust battery pack with clear controls and performance. I get around 150 full power pops, with fast (3 second) recycle times, and if I step the power down it comfortably lasts for the duration of a day's shooting. Recycle time on a lower power setting is around 1 second,
Would i recommend the Ranger RX? Yes, absolutely. It works perfectly. I use a PocketWizard MiniTT1 to trigger it via a PocketWizard Power ST4 and it works reliably, letting me adjust the power from the camera. It gets the job done and outside you can overpower the sun at midday so very useful for that (although I avoid shooting at midday as a rule but at events it can't always be avoided). I've got an additional Ranger RX pack which is useful, I can have two strobes set up and have the control I need over key and fill lights for portraits.
if you're thinking about battery flash with studio power, it's a great choice, particularly if you want something that has a lot of power in reserve. If you just want a little bit more grunt than your speedlites, look carefully at the Quadra Ranger or the Profoto B2. They're both a lot more compact and lighter, but bear in mind that they're certainly not as robust and they don't have as much power on tap.
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Let's face it, you'd have to be either mad or a vegetarian to refuse a beautifully made pie or a scotch egg. Well I think so anyway but of course I happen to have a soft spot for anything a) wrapped in pastry or b) sausage. Cheese of course goes without saying! So armed with a very frugal breakfast (a Waitrose danish pastry and a coffee - not exactly healthy but still...) I set about today's product photography event, arranging Godminster cheeses, nine different pies and six different scotch eggs (there were supposed to be five, so the extra one was an unexpected bonus). The fun comes when everything is unwrapped - we take a lot of care to make sure that everything is correctly labelled, there's quite a bit of attention that goes on behind the scenes to make sure that we capture all of the products correctly. We have a precise shot list that ensures we capture everything in different orientations and different angles/lighting, according to our client's preferred style. Of course we also put forward a couple of different shots just to give some alternative ideas, but the main point is to capture exactly what's been requested, which is why we always take the time to discuss every shoot, no matter how small.
Apley Farm Shop stock some really exclusive products for the discerning shopper - the cheese is of course marketing for Valentine's Day, the pies for general web based marketing (including two potential award winning ones) and the Scotch Eggs for marketing - having looked closely at the finished photos they'll also find their way into my food portfolio. I'm of course very selective about the content of my portfolio, we shoot a lot of products and it's a very crowded marketplace so only the best shots get considered.
It was an enjoyable way to spend a few hours, I had a good rummage around our props to find some nuts and a very romantic heart handled cheese knife along with a battered French chopping board (a story in itself) and we set about with the usual single light and a reflector - I've been using a really big softbox lately for marketing shots, preferring the softer wrap of light that results from having it almost in the shot. Food photography can get quite complex with lighting setups, particularly where highly reflective items are concerned, but there's really no need to over complicate things when you've got it well arranged and a single carefully positioned flash to emulate window light can do the job perfectly well, with a big reflector helping to bring the shadows out a little and reduce the overall contrast. I sometimes put a very small amount of dodge into the shadows during post production and also increase the saturation a touch on the main product just to make it pop a little more.
I wanted to get a really rustic, clean spring like feel for some of this shoot and having the luxury of plenty of time I think these do the job nicely and they pass the "look good enough to eat" test, in fact my stomach is rumbling as I look at them now......
wow, What a fun week! We're in Valentine's Day photography mode now, shooting commercial marketing photos for Apley Farm Shop, Shropshire for some fantastic ideas they have. It makes a welcome change to events! Bob the butcher has put together some great cuts of chicken, beef, steak and lamb and they're selling these as a meal deal complete with high quality organic veg and a choice of dessert - a lot better than the supermarket packages!
I had a busy couple of hours photographing Valentine's Day menu specials, these looked lovely, I was so rushed I didn't get to sit down and eat any of them (but I did have a slurp of wine halfway through)!
I went out on Saturday for a portrait shoot with a family of six! We had a great afternoon, these sessions are good fun. We're quite versatile so I'm always looking to listen to what my customers want while suggesting a few ideas although they knew exactly what they wanted so I was more than happy to make their ideas come to life! An hour absolutely flew by, then another couple of hours editing and we released our final set of shots that evening. Really looking forward to our next session which is at Apley Farm Shop on 25th February!
It was my Birthday last Monday. Happy Birthday to me etc etc. A major event on my calendar! Rather than spend the day sulking that I'm another year older (which someone once told me I'd done since I turned 30), I got out with camera in hand to Apley Farm shop in Shropshire to photograph a butchery course, featuring Bob, butcher extraordinare, three willing subjects and a predictably large amount of pork.
These courses are meat themed - lamb, pork and beef, so the theme was (you've guessed it) pork. And very interesting it was too, one thing I always go on about is how much you learn just standing behind a camera about the business you're photographing. Bob and I have worked together setting up some great photos of the Apley Farm Shop products, he's very creative which is a good combination, we have a good laugh while we're producing some seriously good quality images so it's something that I always look forward to when I know he's going to be involved. Anyway, back to the evening! It really was quite fascinating watching a leg of pork being reduced to the right cuts. We had a conversation about the delicacies like cheeks that seem to be more popular in my native south (and tapas bars) than in the Midlands - surprising really, I first sampled pigs cheeks in a tapas bar in Newcastle and despite wrinkling my nose a bit at the thought of it, I was amazed at the taste and the texture, absolutely amazing.
So an hour passed by really quickly, I got some great shots without being too intrusive, enjoyed the very detailed tuition and also managed to nip over to the café and photograph the chef preparing a pork themed dinner as well, something I've meant to do for quite some time. Chefs are busy people, working to tight deadlines and they don't like to stop for a photo when they're in full flow, so it takes a bit of observation and understanding to get some good photos while trying not to be distracting. Otherwise everything gets burnt and you have to make a hasty exit 🙂
By the way I don't really sulk on my Birthday!
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