Product photography is a staple for us, it’s surprisingly varied and we always aim to get something that’s “standard” and something a little different. A lot of it is about matching the product with a good background – we see a lot of photos taken with the traditional “top down” approach which is great, but it’s getting a bit well used now and were often asked to introduce a suitable background as well. Sometimes we can do that easily enough, other times we’re shooting against a green screen so we can “drop in” a suitable background later. I quite enjoy the challenge of green screen – everything has to look natural, so not only the lighting but the blend between the studio subject and the drop in has to be right. Sometimes it works really well – individual products are good – others it takes a lot of time and I sit and wish I’d approached the shoot differently! We always get a good result though.
So this first shoot was for two pieces of marketing for Apley Farm Shop. The barbecue box is to push a very reasonably priced box of (you guessed it!) barbecue items. I wanted to get the feel of a garden with the barbecue in the background rather than a top down shot of the contents of the box – so this was shot with a 1/2 CTO gel on the flash to warm it up a little (to hopefully blend it with the barbecue shot, which is early evening.
Overall it works ok – all ready for advertising text to be dropped in!
The second shoot was to promote the “Apley Bake Off”, where customers can bring their baking creations and have them judged. I wanted to get the warm country kitchen afternoon tea feel here and so a green screen with a stock photo from a previous shoot, with a slight blur added was ideal.
We don’t use them all the time, but they’re certainly useful to give a different feel to the shot – and to give a bigger range of photos for our client (Apley Farm Shop) to choose from.